Why are button phones suddenly making a comeback in Pakistan? It's not just about nostalgia or the vibes. In the Saddar Mobile Market in Karachi, shopkeepers are witnessing a surge in demand for these classic devices. But what's driving this trend? Let's dive into the reasons behind the resurgence of button phones in Pakistan. But here's where it gets controversial...
The Pakistan Telecommunications Authority (PTA) data reveals that 54% of the 12.05 million mobile phone units assembled in the first five months of 2025 were 2G feature phones, also known as button phones. This is a significant increase compared to previous years, indicating a growing market for these devices. And this is the part most people miss...
One of the primary reasons for the popularity of button phones is their durability. Unlike modern smartphones, which are prone to breaking and shattering, button phones are built to last. This makes them an attractive option for those who want a reliable and long-lasting device. For example, Muhammad Ilyas, an elderly salesman, proudly displays his ancient-looking CAT button phone, which he believes will last forever.
Another reason for the resurgence of button phones is security. With the rise of smartphone theft in Pakistan, many people are turning to button phones as a more secure option. Muhammad Irfan, who sells second-hand smartphones and tablets, notes that younger people prefer to keep button phones when they're outside. This is because button phones are less attractive to thieves, making them a safer choice for everyday use.
However, there's a catch. While button phones may be more secure, they are not exempt from taxes. Pakistan's tech laws require all imported devices to be registered with the PTA, which can be a costly process. This is where the loophole comes in. Many iPhone enthusiasts, particularly millennials and Gen Z, are using button phones as a substitute for their iPhones to avoid paying exorbitant taxes.
But is it really worth purchasing an iPhone and then spending more money on a button phone? According to Midhat, a software engineer and iPhone owner, the answer is yes. She believes that iPhones offer better data security and features than other brands. However, she also acknowledges the irony of using a button phone with an iPhone, as it's not practical to take the iPhone everywhere. Rameesha, another iPhone enthusiast, adds that there's no sense in spending thousands on PTA registrations, as iPhones depreciate quickly due to frequent model updates.
In conclusion, the resurgence of button phones in Pakistan is driven by their durability, security, and tax-related loopholes. While they may not offer the same features and functionality as modern smartphones, they are a reliable and affordable option for many. So, whether for safety, money, or status, the verdict is in: button phones are making a comeback in the Pakistani tech scene with quiet confidence.
