In a bold move to celebrate the art of photography, WhiteWall has joined forces with Irys, a revolutionary social media platform that puts the focus back on real photography and personal connections. This partnership is a breath of fresh air in a world dominated by algorithms and viral content.
Irys, founded by renowned photographer Alan Schaller, aims to create a space where photography is respected and valued as an art form. Schaller explains, "Photography is more than just a commodity; it's a passion, a profession, and a unique form of expression. Irys exists to showcase this art form with the care it deserves."
Unlike traditional social media apps, Irys prioritizes the photographic experience over endless scrolling and likes. It's a community-centric platform designed to foster meaningful connections and appreciation for the craft.
As a founding partner, WhiteWall is bringing its expertise to the table. They will host exclusive photography competitions within the Irys app, starting with a travel photography contest this week. Three more competitions are planned for 2026, each lasting two months, offering winners the chance to have their work professionally printed and framed with vouchers worth up to $550.
But here's where it gets exciting: WhiteWall's involvement with Irys goes beyond these competitions. Thomas Alscheid, WhiteWall's CEO, shares, "The competitions are just the beginning. Our goal is to make high-quality WhiteWall prints accessible directly from the Irys app. We've found the perfect partner in Irys to achieve this."
Schaller adds, "The photographers I know who've worked with WhiteWall are thrilled with their print and framing quality. I'm delighted to have WhiteWall on board as a founding partner. Together, we'll organize competitions, print and frame winning works, and have many more exciting plans in store."
Irys is available for free on iOS and Android, and anyone can join the community. Free members can post up to 10 images daily, with a total of 100, and join up to five groups. Premium members gain access to spotlight competitions, higher-quality uploads, more groups, and additional features. Premium memberships start at $5.99 monthly or $59.99 annually.
So, are you ready to explore a social media platform that truly celebrates photography? Download Irys and join a community of like-minded individuals. And this is the part most people miss: it's not just about the likes or followers; it's about the art and the connections you make.
What do you think about this unique partnership and the focus on real photography? Share your thoughts in the comments; we'd love to hear your perspective!
